A Step By Step Guide on How to Register a Trade Name or Brand in the Philippines

One of the important things that you can do to protect your business is to have its trade name or brand registered. Now that the Philippines has at least a million businesses, based on the 2019 List of Establishments by the Philippine Statistics Authority (PSA), it’s just right to have your business’ trade name registered […]

One of the important things that you can do to protect your business is to have its trade name or brand registered.

Now that the Philippines has at least a million businesses, based on the 2019 List of Establishments by the Philippine Statistics Authority (PSA), it’s just right to have your business’ trade name registered as it can aide you, as a business owner, to take legal action against any individual or organization who will use your company’s name(s), design(s), and logo(s) without your permission.

Registration with the Intellectual Property of the Philippines (IPOPHL)

In the Philippines, registration of a trademark is a service provided by the Intellectual Property of the Philippines (IPOPHL), through its Bureau of Trademarks (BOT).

Trademark, as defined by IPOPHL-BOT refers to any visible sign capable of distinguishing the goods (trademark) or services (service mark) of a company and shall include a stamped or marked container of goods. 

Steps to Register your Trademark with IPOPHL

Integrating the advancement of technology, IPOPHL-BOT made the service available online. Here are the five (5) steps in registering your trade name or logo:

  1. Online Submission of Trademark

The first step to the registration is submitting the following information to the portal of IPOPHL-BOT – Trademark, Goods and Services, Priorities, the Applicant’s details, and Confirmation and signature.

  1. Search and Examination

The next step is perform to assess whether there’s an existing trademarks identical to the one you’ve submitted. After which, the application will be examined to see if it’s compliant with the rules and regulations set by Bureau of Trademarks.

  1. Publication

When approved, the trademark will be published in the IP Philippines eGazette. This step lets the general public know about the registration and an ample time, thirty (30) days, for relevant parties to submit an opposition paper to the application.

  1. Opposition (if there’s any)

If there’s no notice of opposition, which will be confirmed by the Director of the Bureau of Legal Affairs, the office will issue Certificate of Registration to the trademark application.

  1. Registration

The Certificate of Registration will be published in the IP Philippines Gazette as well before entering it for official records. The certification will be valid for ten (10) years. Remember that you should file for renewal of your certification six (6) months before the expiration to prevent from acquiring extra fee.

The cost of filing is around PHP 5,000.00 for a small company and the entire process of registering a business trade name or brand can take for 18 to 24 months. While it may sound like a tedious process, long-term speaking, it can give your business a peace of mind and legal rights to utilize your brand.

You may also get in touch with the Customer Service Representative (CSR) of the IPOPHL for questions or concerns regarding the procedures of registering a business’ trademarks. You may send an email to bot@ipophl.gov.ph or call (02) 7238-6300.