TIPS ON HOW TO MARKET YOUR FRANCHISE BUSINESS
Are you looking for new tips and ideas on how you can gain more customers for your business? Well, we think that we can help you with that matter. If you have the money or budget for your marketing and promotional expenses, then this is for you.
- Use Social Media in reaching new viewers and audiences.
As an entrepreneur living in a modern era, you need to take advantage of the internet and social media sites as a marketing tool. People are now easily communicating and connected with the help of Facebook, Twitter, and emails.
There are many uses of social media especially in promoting your products and services. You can create an account on Facebook and Twitter to gain more viewers and followers. If you are not familiar with these things, try to hire a person who is more knowledgeable in running social media sites. The goal is to build and raise your audiences by making interesting content. You can also upload good shots of photos and videos that may catch the attention of your prospective customers.
Make sure your post and advertise the informative content of your products and services. You can also do a “question and answer” portion to discuss with your customers. In this way, you can have their attention automatically. There is also we call “sponsored ads”, it is the fastest way to earn viewers on your post or ads. We usually see these sponsored ads on Facebook, Youtube, and Google.
Take note: Sponsored ads are not free.
- Create a website for your business.
This kind of marketing or promotion strategy is usually used by online sellers, big companies, or businesses that already have 2 or more branches. Why? It is because websites can be a significant tool to make a detailed profile and background of your business. As people visit your website, they can easily have the basic information about your products and services.
In creating a website, it should look professional and eye-catching for your viewers. Investing time, effort, and money is a must for having a great website. However, don’t make it hard to navigate your website, this could decrease and discourage your audience.
- Make useful blogs and articles as content.
Once you created a website, be sure to have informative content for your visitors.
If you have noticed, the most successful brands create educational and quality blogs or articles that would engage the attention of your audience.
Some business owners hire a blogger and web developer to work for their websites. It is not easy as we think it is. You can also do self-learning in operating a website through the internet; however, it’s not easy to do. Only experts and professionals can make your website rank in search engine which enables customers to easily find it.
- Do good deeds and give back to your community.
Yes, everyone must be good and give back to other people. Nowadays, customers are observant and conscious of the brands that are beneficial and helpful in the community. They give more credits on businesses that are doing something good and great for their people around them.
As a business owner, you can do charity works and promote a campaign that will benefit the community. The public will easily recognize you by the good deeds you did. For example, there is a calamity that affects many people, you can give simple relief goods and offer your products for free. In this way, you can boost your popularity and rewards from the public.
Take note: Do good things with all your heart, not because for the sake of your business.