THE CHELLEVIN’S FAB CAFFE: SIMPLE WAYS TO ATTRACT CUSTOMERS
Entrepreneurs tend to start a business because they loved what they’re doing, but some of them are lack of skills in selling. Any kind of business won’t survive a long time if an owner is not good at attracting customers to purchase their products and services. Of course, it was frustrating at first whenever you think about the ways on how to get a high volume of customers. However, there are simple ways to make it possible.
While exploring Ormoc City, we decided to have a quick snack in a nearby coffee shop. It was the Chellevhin’s Fab Caffe’, where a lot of people come and visit. By looking at their customer’s faces, I can say that they are happy and satisfied. Out of curiosity, I ask one of the personnel at the coffee shop on “how to attract customers?” And fortunately, they gave some helpful tips that might be essential to all new business owners.
Let us now discuss one by one.
- Know your target customers.
As you enter a business, knowing your target customers is a must. Making a business plan consists of having an ideal customer that will surely patronize your products and services. However, ensure that you do a proper study which includes a survey to have a good profile of your target clients.
Chellevhin’s Fab Caffe’ was under a franchise business and has a well-systematized way of running the business. However, the owner also conducted a business plan and feasibility study which gave the idea and knowledge about their target customers. Knowing the needs and wants of the clients can be used as an advantage to your business.
- Offer great deals and discounts.
As a customer, we easily fall to stores or shops that offer discount and sale of their products. There is always an excitement whenever seeing a poster of great deals from our favorite brands. In business, this is considered a good tactic to attract customers and to boost sales.
However, offering great deals and discounts should have limited or specific time. In this way, more customers will be alert and drawn to purchase your products right away. You should also expect a high volume of customers and make sure to provide a great service. Usually, the increased traffic of people at your store can be an advantage in your sales.
- Use social media to interact with the customers
If you are a newbie in business, one of the best to inform and attract new customers is to use social media accounts. You can start it with a simple Facebook Page since it was the most used media platform in our country. Creating social media accounts can be helpful especially in promoting your products and services.
The owner of Chellevhin’s Fab Caffe starts to create her own Facebook Page a month before its opening. Luckily, they gain a lot of viewers and audiences on their posted photos and videos that become their target customers. Using social media, you may easily identify the people who are interested in your products. This can be also a good way to inform the customers of your upcoming promos or discounts.
A lot of businesses are trying to figure out the best channels to attract more customers. As an owner, you should also have the budget for your promotions and tools that may help your business to gain customers. Soon as your business takes off, it will pay all your efforts and expenses. Trying those methods will give you a long-term benefit.